Market Analysis... Do You Know
Who–and Where–Your Customers Are?

Our Training Videos Help You Achieve
This Critical Skill Painlessly!

Market analysis through a magnifying glass

Market Analysis produces a snapshot of your market–where and to whom you'll offer your products and services.

This program presents critical factors to consider as the foundation of any business plan. Market Analysis presents the strategic planning process in five simple steps, with examples of how to apply each step. The following exercises/discussion areas are featured:

  1. Bring Definition to Your Business Idea. Learn how to create a guiding vision statement by establishing which goals you want to achieve with your customers.
  2. Identify Your Target Market. Find out how to determine segmenting variables and create customer profiles to fit them.
  3. Nail Down Trading Areas. Explore which trading areas to pursue and figure out the benefits of your trading area to your target market.
  4. Do Market Research the Right Way. Learn what you need to know about your market and how to ask the right questions to get that information.
  5. Analyze the Competition. Identify at least 5 competitors and compare how they market, what they sell, and how much they sell.

Our engaging videos and workbooks will help you master each of these topics. Before you know it, you'll be a master at successful market analysis!

"It's a REAL SYNOPSIS of business training programs." Sherrye Henry, Small Business Association

Sample Our Program

Each program comes with both a workbook and companion videos on DVD. We understand that many people are reluctant to buy online, especially when it comes to training materials. So we've made some samples available...

View a sample page from the workbook:

sample workbook page from the sales success video training

View a sample clip from the DVD:

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